What are we doing with Social Media?

Posted on 25. Nov, 2009 by in Blog

Plenty right? We’re Blogging, we’re Tweeting, we’re Facebooking, we’re Bizniking, we’re LinkedIn, etc., etc.

The question is this then, what is our strategy? Phizz uses the word “our” loosely because it’s not your problem or Phizz’s problem, it extends to all of us who know there’s something going on online. There are a vast amount of people present within online communities and that means consumers (you know the stats: Google “Social Media Stats”). Interesting enough, many of these communities are established based on similar interests or real life relationships, something that isn’t new to the web. The new twist on things is based on the premise that a business advertises by participating. It’s not about Tweeting a “Sale” or writing “Get your acme anvils half off” on someone’s Facebook Wall.

Social Media is like Television, Radio or Print in that it reaches out and grabs people’s attention, right? The difference is people can reach right back and grab you, or your brand. This is why it’s fundamentally different. So many companies perform surveys of their client’s experience and attempt to determine their client’s satisfaction level with their product. This is great, we all know we can’t improve unless we know what’s wrong. In addition, consumers come to expect quicker more accurate responses to their questions, concerns and inquiries about a product. Chris Brogan President of New Marketing Labs Tweeted a question the other day…

@chrisbrogan How does velocity of information & communication change business?

Phizz responded…

@phizzmedia As Velocity of Info and Communication Increase Client Expectation of Service and Response Time Increases

This roughly translates to participation. We need to participate in our consumer’s conversation, companies can no longer be able to hide behind a survey or a telemarketer who asks canned questions. An email to the “help desk” that disappears into oblivion will no longer be acceptable.

You can’t be everything to everyone, but when it comes to your online strategy you had better be…

Present, Participating & Pertinent.

Phizz is learning a ton about this from:
Chris Brogan
Jason Falls
Dosh Dosh
Darren Rowse

Phizz also subscribes to plenty of RSS Feeds here’s one:
http://www.google.com/reader/shared/phizzmedia

Pheel the Phizz on Twitter @phizzmedia