Phizz Media

Social Media Strategy for Small Business – Part 3

Posted on 08. Feb, 2010 by phizzmedia in Blog

Social Media Strategy for Small Business – Part 2 was a discussion about managing your 3 Paradigms and implementing a simple methodology of addressing those 3 Paradigms called 5³ Steps to Growing Your Social Media Presence.

Plan your work... Work Your Plan

Previously Phizz discussed the 3 Paradigms and ways to communicate within those portions of your client/prospect base.  Now Phizz will discuss the consistency you and your organization need to have with these interactions.  It’s difficult sometimes for people to grasp the idea that Social Media has a heavy emphasis on the “Social” part.  With this being said think of how many times you interact with people on a daily basis.  It’s probably too many to count and for that reason you should treat your social networks and paradigms similarly.  This doesn’t mean you need to constantly be checking your Facebook, LinkedIn or Twitter accounts, but it does mean you need to be consistent and present.

So let’s look at it this way…  If you know you need to be implementing your 5 Cubed approach then the next question is with what frequency, right?

Phizz believes you and your team need to decide upon a schedule, and then grow from there.  Some businesses and their teams are ready to jump in and participate hourly, while others are ready to do so once or twice a week.  The main idea is to develop a plan and stick to it, once you’ve mastered that schedule then move forward and increase your participation.

How about the analogy of the novice weight lifter versus Arnold Schwarzenegger.  If you’re in great shape and lift everyday you may increase your resistance and reps at strenuous rates and with frequency, but if you’re just starting to work out it’s a good idea to work into a routine and then gradually increase until you’re body is ready for the next step.  Eventually you’re in great shape and you dynamically change your workout as you see fit.

Here’s a very simple routine to start with…

Tags: blogging, small Business, social media, Social Media Strategy